Stop thinking in circles & take action
Finding product market fit can be painful. It's easy to cycle over and over the same things and put off taking action.
Yes, you have to apply creative thinking, but in a structured way. Rocket Proof provides the structure to speed things up and increase your chances of success.
Perhaps the quickest way to find initial product market is to use a smoke test, a simple landing page to experiment with how you describe your idea and track user interactions. Backed by a Lean approach you get an MVP up and running super fast. Then experiment. See what works and what doesn't.
Start by writing a lean canvas and capturing your hypotheses.
Set your overall goals and the metrics to measure learning.
Create experiments to test your hypothesis.
Define the metrics to use to assess success.
Rocket Proof landing pages are quick to create and quick to change.
They collect all your key metrics in one place.
Success is subject to interpretation, make sure you're being consistent with your metrics.
Once an experiment is run review the results and plan your next experiment.
Each change is tracked so you can look back and see what change had what impact.
Use this to learn what works and what doesn't.
When is is the right time to change your basic proposition?
Take a high level view of your results and decide to persevere or pivot.